Visual language for Stockholm's MERIT
For this ongoing project, the aim is to visually project MERIT's essence. The group's identity is in their vintage gear, weird metric modulation & gruelling vocals, all served with a pedal-to-the-metal attitude.
I relied heavily on mixed media throughout the rollout to capture the imperfection usually associated with retro instruments and amplification. As a ''band with no genre'', I have to be careful not to lean in any one style and instead seek inspiration in a broader way, which is witnessed by a combination of punk, black metal and artcore aesthetics all over the band's designs.
